Describe That Paper!

We know that picking the best paper for your project can be hard when there are over 30 stocks to choose from, and not everyone always has time to wait for our free sample booklet. So, we have interviewed various CatPrint employees to review some of our most popular stocks and describe how they look, feel, and what they resemble to create this handy new chart!

Paper Chart

Click the image to view it in a bigger size!

Click the Chart to Zoom in.

But what about the cream stocks?! The cream stocks have significant variance in terms of the cream color between stocks, and the difference can be hard to explain in words, a sample booklet is highly recommended if you are interested in a cream paper option.

TED Talk Tuesday: The art of first impressions in design and life by Chip Kidd

In the design world, it is very important that you are able to capture the attention of your potential audience. Even if you just have their attention for a split second, that is better than the potential customer simply skimming through without any interest.

In this funny and witty TED Talk, Chip Kidd talks about how we often judge things about the infamous quote “judging a book by its cover”. As a graphic designer, he talks in depth about two techniques that designers often use in order to capture the attention of their audience: mystery and clarity. He explains in detail with different types of examples as to how they are used, when they are used, and when they actually work well for their purpose. As a book cover designer, he absolutely needs to know how to capture the attention of a potential reader.

Watch this TED Talk if you need some ideas on how to capture your audience so that they will take a look at your items!

Who is Chip Kidd?

Chip Kidd is a very well known book cover graphic designer. He has been the graphic designer for Alfred A. Knopf for decades now. One of his most well known book covers is for Jurassic Park. He has received numerous design and communication awards, such as the AIGA Medal in 2014.

You can find Chip Kidd on Twitter and his website at:

http://www.twitter.com/@chipkidd

http://www.chipkidd.com