Most people don’t realize that there are two ways to print, with huge differences between them: offset and digital.
Offset printing is most commonly used for high volume commercial jobs. The process starts by burning an image onto a plate, transferring (offsetting) the image to a rubber blanket, and then onto the paper. The image to be printed gets ink from ink rollers, while the non-printing area attracts a film of water, keeping the non-printing areas ink-free.
Digital printing eliminates many of the mechanical steps required for conventional printing, including making films, color proofs, and making plates. Think of it as a larger version of what you have at home but capable of handling larger sheets of paper.
A few reasons why digital printing can help include the following:
- Shorter turnaround time: At CatPrint, if your order is placed by 2:00 PM EST it can be delivered the next day if you choose 1-Day Delivery. The quick turnaround also allows us to send you a single hard copy proof for free with your paid order.
- Affordable low volume printing: While the unit cost of each piece may be higher than with offset printing, when setup costs are included digital printing provides lower per unit costs for very small print runs. This is why CatPrint is able to offer no minimum quantities on your orders.
- Variable Data Printing is a form of customizable digital printing. Text and graphics can be changed on each piece without stopping or slowing down the press. For example, clients ordering business cards from CatPrint are able to print the same design with multiple employee names and job titles in a single order.
Still not convinced digital printing is right for you? Feel free to contact one of our Customer Service Representatives to answer any other questions you might have about digital printing.